Marketing Management

1 Push-pull strategies of promotion 
•Promotional strategies in marketing are broadly categorized into push and pull strategies. These strategies help businesses create demand for their products and influence customer purchasing behavior.

•1. Push Strategy

•The push strategy focuses on pushing products through the distribution channel to end consumers. The objective is to encourage intermediaries (wholesalers, retailers, and distributors) to stock, promote, and sell the product.

•Key Features of the Push Strategy:

•Targets intermediaries (wholesalers, retailers) rather than end consumers.

•Encourages intermediaries to stock and promote the product.

•Uses trade promotions like discounts, bonuses, and incentives.

•Suitable for new products or products in markets with low brand loyalty.

•Often seen in B2B (Business-to-Business) marketing.

•Examples of Push Strategy:

•Trade Promotions – Offering discounts, incentives, or bulk purchase deals to retailers to stock the product.