Consumer Behaviour and Neuro Marketing Antim Prahar 2026

1 What is Consumer Behaviour and what are its main Characteristics and Types

•Meaning / Concept of Consumer Behaviour

•Consumer behaviour refers to the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. It examines the decision-making process of consumers and the factors that influence their buying behaviour before, during, and after purchase.