Business Research Method Unit 5

Data Analysis: Editing, Coding,
Data Analysis is a process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, while being used in different business, science, and social science domains. In today’s business, data analysis is playing a role in making decisions more scientific and helping the business achieve effective operation.

• EDITING is the process of checking and adjusting responses in the completed questionnaires for omissions, legibility, and consistency and readying them for coding and storage.
• The process of identifying and classifying each answer with a numerical score or other character symbol. The numerical score or symbol is called a code, and serves as a rule for interpreting, classifying, and recording data. Identifying responses with codes is necessary if data is to be processed by computer.