Antim Prahar Creativity, Innovation and Entrepreneurship 2026

1 Meaning and difference between Innovation and Creativity

•Meaning of Creativity

•Creativity refers to the ability to think in a novel, original, and imaginative manner. It is a cognitive and psychological process through which individuals generate new ideas, concepts, or perspectives by breaking away from traditional patterns of thinking. Creativity emphasizes divergent thinking, where multiple solutions or ideas are explored for a single problem. It is concerned mainly with idea generation, not with the feasibility or implementation of those ideas. Creativity can exist at the individual, group, or organizational level and is often influenced by personal traits, experience, motivation, and environment.

•Key characteristics of creativity include originality, imagination, curiosity, flexibility, and openness to new experiences. Creative ideas may or may not have immediate practical value, but they form the foundation for future development.